The HVAC team Ontario trusts
Fortify was built on one idea: Ontario homeowners should not have to gamble on surprise repair bills. We bring the cost down to one predictable monthly fee.
50,000+
Service Visits Completed
96%
Customer Satisfaction
6
Ontario Service Regions
24/7
Member Support Line
Built by a tech who got tired of surprise repair bills
Fortify started in 2019 when our founder, James Morrison, spent his fifteenth winter answering emergency no-heat calls across the GTA. Same story every time: homeowners with aging equipment, zero maintenance history, and a repair bill they could not afford, usually on the coldest night of the year.
The problem was not a lack of skilled techs. It was a lack of planning. Most Ontario homeowners treated HVAC like a lottery: hope nothing breaks, then scramble when it does. James knew there was a better way.
Fortify was designed as a protection plan that brings routine maintenance, repair coverage, and priority support under one predictable monthly fee. No surprise bills. No midnight panic. Just professional care, scheduled and guaranteed.
Today, Fortify serves thousands of Ontario households across six service regions with a team of TSSA-certified technicians. We only work with verified, background-checked professionals. We do not cut corners. And we still pick up the phone when you call at 2 AM.
Our Core Values
These principles guide how we run the business, from who we hire to how we handle your calls.
Trust Above All
We enter your home as invited guests. Every technician is background-checked, insured, and trained to treat your property with the same care they would give their own.
Technical Excellence
HVAC is not a side business for us. It is our sole focus. Our team trains continuously on the latest equipment, codes, and techniques so your system gets expert care.
Transparent Communication
No jargon. No surprise charges. We explain what is wrong, what it costs, and what your options are, before we lift a single tool. You stay in control.
Ontario-First
We are built for Ontario homeowners. From provincial rebate navigation to TSSA compliance, we understand the regulations, climate, and communities we serve.
Milestones
Founded
Fortify Home Services Inc. launched in the GTA with a mission to bring subscription-style protection to residential HVAC.
First 1,000 Members
Reached our first thousand enrolled households, proving Ontario homeowners wanted reliable, predictable HVAC care.
Province-Wide Expansion
Extended service coverage to Ottawa, Hamilton, Kitchener, and Niagara, hiring local technicians in each region.
TSSA Certification
Achieved full TSSA (Technical Standards & Safety Authority) compliance across all service lines and technician certifications.
Premium Shield Launch
Introduced our highest-tier plan with quarterly inspections, same-day priority response, and plan transferability for home sellers.
24/7 Live Support
Opened around-the-clock member support, ensuring no Ontario homeowner faces a heating emergency without a live person to help.
50,000+ Service Visits
Completed over fifty thousand tune-ups, repairs, and inspections across Ontario, with a 96% customer satisfaction rating.
Meet the Team
Real people, not stock photos. Here is who answers your calls and fixes your furnace.
James Morrison
Founder & CEO
Former HVAC technician with 15 years in the field. James founded Fortify to solve the problem he saw every day: homeowners paying unpredictable repair bills with no plan in place.
Sarah Chen
Director of Operations
Sarah oversees scheduling, logistics, and quality assurance across all Ontario service territories. She ensures every visit meets Fortify's standard before it leaves the office.
David Okafor
Lead Field Technician
TSSA-certified with a decade of hands-on experience across furnaces, heat pumps, and air conditioners. David trains new technicians and leads our most complex repair calls.
Emily Park
Customer Success Manager
Emily is the voice you hear when you call with a question. She handles member onboarding, billing inquiries, and ensures every customer feels heard and valued.
Licensed, insured, and fully certified
Every tech we send to your home is licensed, insured, and vetted. We only partner with verified professionals.
- TSSA (Technical Standards & Safety Authority) certified technicians
- $2 million liability insurance on every service call
- WSIB coverage for all employees
- Background-checked professionals, no unverified workers
- Continuous training on Ontario HVAC codes and regulations
Join the team Ontario trusts
Enroll in a Fortify plan today and see what predictable, professional HVAC care feels like.
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